What do you do if your personal brand as an executive is not gaining traction? (2024)

If you're not gaining traction, feedback is crucial (even if it hurts to hear). Ask people you feel comfortable with — peers, former direct reports, colleagues in the industry — if they can give you honest feedback on your personal brand. Ask them direct questions like, "What do you think makes people reluctant to engage with my content?" and "Is there another thought leader you might compare me to, and if so, why?"

It is essential to seek feedback when you are not seeing progress in building your personal brand. While receiving feedback can be challenging, especially if it is critical, it is crucial for growth and improvement. Reach out to individuals you trust and feel comfortable with, such as peers, former direct reports, or colleagues in your industry, and ask them for honest feedback on your personal brand. By seeking feedback and asking pointed questions, you can gain valuable insights into how others perceive your personal brand and identify areas forimprovement.

Here are a few pointers to consider when Reassessing Goals:1. Reflect on Your Journey: Take a moment to look back at where you started and how far you’ve come. Celebrate your achievements, acknowledge your challenges, and extract valuable lessons from both.2. Define Your Purpose* Clarify why you embarked on this personal branding journey in the first place. What impact do you aim to make? How do you want to be perceived? Reconnecting with your purpose will provide clarity and direction.3. Evaluate Your Audience: Your personal brand exists in the minds of those who perceive it. Assess whether your current brand identity resonates with your target audience. Are you effectively communicating your message and values to them?

What does traction even mean for your personal brand?You need to define your goals before reassessing them—and more people skip the first part than you’d think! If you’re worried you’re not getting traction because you only get 10 likes but wanted 100, how does 100 help you with your goals? Do the types of people liking your content matter?It’s probably a matter of focusing on quality, then having the patience to work at it over time.

Be visible and engaged through social media. Share relevant content to show expertise (Horton & Brown, 2020; Kapoor & Vij, 2017). Join discussions and respond to comments (Kapoor & Vij, 2017). Network online & offline, attend events. (Horton & Brown, 2020). Solicit feedback from peers & mentors to refine your brand (Kapoor & Vij, 2017). Communicate your unique value & story to stand out (Horton & Brown, 2020). Brand building requires patience & persistence (Kapoor & Vij, 2017)Horton, K., & Brown, A. (2020). Personal Branding for Dummies. John Wiley & Sons.Kapoor, N., & Vij, P. (2017). Leveraging Social Media for Personal Brand Building: An Analytical Study. International Journal of Research in Management & Social Science, 5(3), 11-20.

Recibir feedback siempre es fundamental, el tema es ser estratégico al elegir a quien pedirlo y luego, trabajar en ello con objetivos claros y medibles. En mi trabajo como Coach Ejecutivo, es muy usual escuchar a los líderes afirmar que piden feedback, pero cuando lo hacen, eligen solo con quien hay una relación de confianza quien muchas veces, no suele ver "las brechas" del Ejecutivo o las minimiza.Busquemos feedback, en donde más "nos duele" y además, conseguiremos mostrar nuestro genuino interés por mejorar.

Translated

If your personal brand as an executive is not gaining traction, consider reassessing your online presence and communication strategies. Update your LinkedIn profile and other professional platforms, share valuable insights or content related to your expertise, engage with industry peers, and seek opportunities to speak at conferences or events to increase visibility and credibility. Additionally, consider seeking feedback from colleagues or mentors to identify areas for improvement.

As your brand evolves, so does your audience. It's crucial to evaluate your target demographic, especially after reinventing yourself through personal branding. Spectators and fans can quickly turn into skeptics and complainers if you're not careful to keep their opinions in mind. Remember, each time you rethink your trajectory, reconsider your listeners and onlookers. Their perspectives and interactions will shape your success story. Failing to keep them pleased could make it more challenging to gain traction. Stay ahead of the game by regularly assessing your audience's needs and wants. Their support is invaluable, and their feedback can help shape your brand's direction. #personalbranding #targetaudience #successstory

Reinventing yourself and building a personal brand can be an exciting journey. However, it's essential to stay up-to-date with the latest industry trends and keep an eye on the competition. Being blindsided by unforeseen circ*mstances can quickly derail your progress. To stay ahead of the curve, position yourself as someone who is always in the know. Consider seeking guidance from a mentor or using real-time analyses to keep tabs on the competition. Don't miss out on valuable opportunities by failing to pay attention. Your personal brand is too important to let fall through the cracks. #PersonalBranding #IndustryTrends #CompetitionAnalysis